As a business looking to implement social media strategies, your main goal is to engage the right audience. You can do this with something as simple as well-designed social media banners.
That’s right. The banner on your social media page matters, and can be one of the first steps to having a successful marketing strategy. This article will go through how to design banners that get results.
Let’s get into it!
Take Care of the Basics
Before jumping into the actual design, you would need to take care of the basic and practical elements of designing banner ads. This includes understanding the social media banner size and the resolution of your saved file.
Imagine working so hard on a banner, only to have it not fit the specifications of your chosen social media platforms. Or perhaps, you’ve created a great design but when you upload it online, you realize the picture is blurry.
Getting the practical elements right will save you a lot of headaches in the future. Make sure to find out the specifications for the social media platforms you’re using, and settle on a good resolution based on this.
If you don’t want to create banners from scratch, you can always make use of a reliable banner maker.
Settle on a Brand Image
One of the best ways to design banners that get results is to settle on a brand image.
It’s important to design a banner that gives clues as to what your business provides and what your values are. If you have a luxury candle business, for instance, you would want the banner to have a clean and sophisticated design.
Before you can properly design your banner, you would need to know what your brand personality is.
Make It Memorable
A way to make your social media banners memorable is by picking a good catchphrase. Keep it short and creative! You can, for instance, pose a question that appeals to your customer’s pain points.
Also read: Why You Should Invest in Promo Videos
Pay Attention to the Visuals
Visual appeal is essential to having a successful banner ad. You can enhance this by using attractive colors. Otherwise, you can create an image that is simple but that invites your viewers to find out more.
An important tip is to not settle for stock photos to create your banners. You can use pre-existing templates, but make sure to personalize them so that they fit with your business’s brand personality.
You want to create something that helps your business stand out, after all!
Your Keys for How to Design Banners That Sell
Are you looking for ways to design banners that sell? It’s a lot easier than you think!
The first step is to ensure you have all the basic, practical stuff sorted. This will allow your banner-making process to go on smoothly.
You would need to make it memorable, which you can do by focusing on your brand image and choosing a good catchphrase. Don’t forget about the visual appeal, too!
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