Believe it or not, SMS advertising is extremely effective. In fact, the open rate for SMS advertising is a whopping 98%, which is far higher than most other forms of digital and print marketing.
Why is SMS advertising (aka text advertising) so effective? Well, most people have a cellphone, most people check it often, and everyone enjoys convenience.
The question is, how can you make sure that your text marketing strategy is working? After all, not all businesses are seeing an ROI on their SMS advertising campaigns.
Read on for five tips that will improve the success rate of your text ads.
1. Get Permission
Even if customers have offered their cellphone numbers to you, don’t start sending them text messages without permission. Not only is this annoying to the customers, but it’s actually illegal. Make sure that you include an opt-in option (like a check box) when collecting phone numbers and sending out text ads.
2. Make It Personal
When you’re learning how to write a text ad, it’s important to get in the habit of personalizing your texts. That means addressing the customer by name. Learn more on how to gather identifying information for your SMS advertising campaign.
On that same note, make sure that you’re identifying yourself. If customers receive texts with discount codes or offers from an unidentified source, they are going to assume that it’s spam or worse–malware.
3. Offer Value
Every text you send needs to offer value to both your business and the text recipient. SMS advertising works best when you’re sending discount codes, alerting customers to sales, reminding them of an appointment, or letting customers know about a new product. After all, you’re not texting to chat, and no customer wants you to do that.
4. Don’t Overdo It
The easiest way to annoy the customers who have agreed to receive your text ads is to overdo it. By that, we mean sending multiple texts per day or per week. Try to limit your texts to twice per week at most, and make sure that they’re not repetitive.
5. Don’t Forget Opt-Out Instructions
There’s no reason to continue sending messages to customers who don’t want to receive them anymore. In fact, that’s a good way to lose business, rather than promote company loyalty. In every text that you send, offer opt-out instructions that are easy to follow, ie, “Text STOP if you no longer wish to receive these promotions.”
Practice SMS Advertising the Smart Way
SMS advertising works well–if you know how to put together a strong text marketing strategy. Use these tips to make sure that you’re practicing SMS advertising the smart way, rather than annoying or confusing the recipients of your text messages.
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