Do you want to capture your audience’s attention and retain it? Then, you must include video marketing in your promotional strategies. After all, when it comes to content formats, videos reign supreme. They prove to be more engaging than any other content. Why? Because they utilize more senses with moving images and sound. Therefore, if you want to get a good return on your marketing expenses, you must leverage video marketing. Thankfully, you can utilize a free video maker online like promo.com.
This online tool allows you to make compelling videos for free. Now, you don’t have to pay a professional to make ads, demos, etc. The user-friendly dashboard and well-organized toolbar make video creation a breeze even for newbies. With this kind of digital solution, videos will definitely progress and allow brands to reach greater heights. It allows any company to create video marketing content even with a limited budget. This is vital because video proves to be the most versatile and profitable marketing tool today. Check out these 7 compelling reasons why you must use promo videos asap.
Increases Conversion Rates and Sales
Videos have the power to boost conversion rates. If you want to amplify your company’s bottom line, use your free video maker to create a stunning video for your landing page. Studies show that having one strategically placed there can increase conversion rates by 80%. Videos work extremely well no matter the industry and video style. For example, you can create the following:
- Explainers
- How-tos
- Product reviews
- Narratives
- Slideshows
- Music videos
A cool video can lead to direct sales. Explainer videos that show further information on your company’s products or services inspire prospects to buy them. It would be really helpful to create videos that showcase your wares from all angles. After all, the brain transmits both visual and auditory cues with videos. Hence, this assures better engagement and understanding.
Assures Excellent Returns of Marketing Expenses
With a free video maker online, you can now produce videos easily. You don’t have to pay expensive professional fees. Just pay for the affordable tiered upgrades you need, assuring you spend your money where it counts. Besides, you don’t need fancy tools. You can make an excellent video using your smartphone, too.
With an innovative digital solution, you can create well-designed and high-quality marketing materials that attract the eyes. On top of that, the free video maker allows you to customize your projects with a wealth of embellishments. You can add the following details:
- Stock photos or clips
- Transitions
- Animation
- Effects
- Music tracks
- Voice-over
- Fonts
- Stickers
- Background
- Filters
These details help you create professional and polished videos that make an impact. Remember, today’s modern clients are discerning. Thus, your content must look really good if you want them to watch from start to finish.
Also read: How Does A Cloud Marketplace Work: A Beginner’s Guide
Builds Authority and Trust
If you want people to patronize your brand, you must build trust. After all, this is the basic foundation of sales. Thus, it would be best if you prioritized building your brand’s reputation by showing your authority and credibility. You can show that by using your free video maker and creating informative content that provides updated industry news.
Today, hard-selling no longer works. Instead, providing content that resonates with your target audience works more. If you want to build a long-term relationship with your clients, provide useful information that addresses their concerns. Prove that you have authentic products and services by showing them helpful videos. The information can increase their confidence when purchasing your goods.
Improves Search Engine Rankings
Promotional videos work wonders in improving ranking. When you incorporate videos into your website, they signal the search engines that your site has amazing content. Embedding a video on your site means you can rank higher on Google, the largest search engine.
Remember, Google owns Youtube, so videos now significantly affect your rankings. To optimize this, you can do the following:
- Write catchy video titles
- Make helpful descriptions
- Use a cool thumbnail
- Provide a link to your site
Appeals to Mobile Viewers
Statistics show that more than 5 billion people own mobile devices. The majority of them watch videos on their smartphone or tablets because of convenience. In addition, watching videos on the go works well because of free hotspots and mobile data.
If you want to create a connection with your consumers, use your free video maker to create stunning content. Ensure your videos display well on both desktop and mobile modes. This is not longer optional but a necessity. Besides, mobile users are so much closer to their devices. Thus, mobile videos pave the way for a deeper sense of personal connection with brands.
Provides Detailed Explanations
Videos can give the most breadth when it comes to offering explanations. After all, people cannot get the full scope of your product or service with a flat image. Similarly, reading an article can be too time-consuming and confusing. If you want results, using video works better because you can provide clear explanations within a few minutes. At the same time, you can incorporate visuals that show every angle of your product. Thus, promo videos leave no room for confusion. They also assure better comprehension of your message.
So if you want to launch a new product or service, creating an informative explainer video will deliver the best results. However, if you want to do something different, you can use your free video maker to explain a difficult concept via animation. This has the power to bring concepts to life that you won’t find in text or even regular live videos. After all, animation provides a dose of entertainment while ensuring complex information becomes simple.
Encourages Sharing on Social Media
Finally, promo videos allow you to expand your reach to a wider audience base. Why? Because stunning videos compel people to share them. For these reasons, you can see viral videos that make a resounding impact worldwide. Apart from the shares, you can also count on the likes and comments to open your brand to new profiles. Every interaction counts!
Parting Words On Free Video Maker For Promo Ad Campaigns
Thus, you must create fun and engaging videos that people feel compelled to share with their network. Social shares, likes, and comments can garner tons of followers on your social media profiles. But more importantly, it can also increase your website traffic, build reputation, generate leads, and boost sales.
