Business continuity is not a new concept. However, when we consider the pandemic at hand, it has been challenging to maintain continuity. The organizations who have adopted the new methods have survived in the pandemic and those who did not have perished.

With the pandemic situation, the business infrastructure has changed quite a bit. The new business module companies are following is allowing the employees to work remotely.

Although the cloud marketplace was a pre-pandemic thing, only a few businesses were venturing to integrate that technology into their business. However, after the pandemic, when the businesses were forced to work remotely, the Cloud marketplace became the only thing to cater to their needs.

This article will talk about the cloud marketplace, how it works and if you have any product/ services, how to sell on cloud marketplace.

What Is A Cloud Marketplace?

Simply speaking, a cloud marketplace is an application marketplace. People also use this term as a synonym for the SaaS marketplace. Customers can visit, navigate, find the relevant product and services at the cloud marketplace, purchase and manage all their cloud-based applications.

Cloud marketplace offers a wide range of features depending on what you are looking for on the platform. For instance, if you are looking for products and services, the cloud marketplace offers a listing where the customers can compare all the SaaS products and refer to the vendors.

According to Gartner, enterprise customers buy more than 50% of their products and services from a cloud marketplace. The reason is simple: products and services can be easily managed later on.

Evolution Of The Cloud Marketplace?

When the cloud marketplace first made its appearance in the market, it was heavily used by the software startup companies to get their title out of the market. With the ability to access many customers in one place, the cloud marketing platform became an instant hit.

Soon platforms like AWS, Azure, and Google Cloud marketplace become a norm in the industry. However, the bigger scale companies were very reluctant not to integrate the cloud marketplace in their business operations and have considered cloud marketplace for the small businesses only.

However, over the past years, the characteristics of the cloud marketplace have started shifting. If you head out to see what the cloud marketplace has to offer, you can easily come across the technological services and products that are listed in the last of some of the biggest powerhouse technological companies.

How To Sell On Cloud Marketplace?

According to the analyst from Forrester, one-third of all the businesses follow the eCommerce module, 68% of them have an online marketplace. We regularly hold discussions with the independent vendors and found out that most of the vendors are actually in the process of launching products and services on the cloud marketplace.

Have you ever thought about why these individual companies are now shifting their approach to sell their product and services in the cloud marketplace? What is driving the movement to shift towards cloud marketplaces?

We have concluded that this movement is due to the technological-based industry trying to achieve a self-services purchasing phase. To be frank, it is a major change and influences the customers and other industries how they evaluate, purchase and deploy technological products and services.

If you think that selling your products and services might be the best thing for your company, the following steps might help you with that.

Step 1: Defined Your Products For The Customer

Before serving your products and services to the customers, ensure that your product and services define your customers’ needs. You must always remember that a cloud marketplace is just a way to reach your audiences and nothing else.

Step 2: Is Your Business Flexible Enough To Cope With The Cloud Marketplace

The next step is to ensure that your business is flexible enough to bend some of its privacy and policy to meet the cloud marketplace services needs. In addition to that, have a thorough look at the business operation that might come under change after placing your product and services in the cloud marketplace.

Step 3: Leverage The Marketplace To Boost Your Revenue

Once you are all ready to make sales, boost your marketing effort by using the marketplace and leverage your reach.


Following the steps we have just mentioned will ensure that you are on board with the transitional process to whatever cloud marketplace you choose. Of Course, just onboarding will not help you increase your sales; you must put some effort into marketing your business.

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