When it comes to operating a small business, there are so many little things you have to consider to be successful. Your packaging is one thing that can make a big difference in terms of getting eyes on your small business. If you want to create the perfect product packaging for your small business, here are seven tips to get you on the right track.
1. Design Attractive Packaging
People are drawn to well-packaged products, so make sure you focus on the overall aesthetics of your containers. You can go for a simple black-and-white label with a jar for a sophisticated, handmade look, or you can go with a bright, colorful design from an artist. Try playing around with Adobe Illustrator or similar software until you find a style you like.
2. Use the Right Words
From emails to product packaging, choosing the right words to convey your message is important. By carefully choosing the right words, you can grab attention and make your product more customer-friendly. You don’t have to go for anything incredibly clever or long; even a simple phrase or couple of words can draw a customer’s eye.
3. Focus on Fonts and Colors
Product packaging is a good opportunity to flex your design skills, so focus on the fonts and colors you’re using to make your packaging stand out. You can buy fonts in packages or find websites with free fonts that you can download. Just make sure you’re allowed to use the font you choose for commercial packaging.
4. Make It Safe
As a small business owner, it’s also important to make sure you’re protecting your product with packaging. Drop testing allows you to evaluate your packaging to determine whether or not it keeps your product safe in the event of a drop. If your packaging fails drop testing, add a little cushioning or make sure everything fits snugly in the box and try again.
5. Make It User-Friendly
Chances are you’ve dealt with a package that was a pain in the neck to get open. While packages should be designed to be user-friendly, a lot of companies skip that step to make more attractive packaging. You want your product packaging to draw the attention of customers, but you don’t want to make opening that package a struggle that leads to a damaged product. Blister packaging is a particularly big problem for a lot of customers, so avoid it if you don’t need it.
6. Create an Unboxing Experience
There’s nothing more exciting than opening the package of a brand-new product you’ve been waiting on, so give your customers an unboxing experience they’ll remember. You can create unique packaging that displays messages as it’s opened, making it easier for customers to get to the product. Using smaller packaging inside the main product package is another good way to create a fun unboxing experience.
7. Be Eco-Friendly
Reducing your carbon footprint is important, so try to find ways to make your product packaging more eco-friendly. You can opt for environmentally friendly packaging materials, but it’s also smart to try to reduce the amount of packaging you use for each product. Of course, you don’t want to make your packaging so sparse that it fails drop tests, so protection should still be a priority. Eco-friendly packaging is a great way to attract environmentally conscious customers.
Creating the perfect product packaging is a lot more work than you might think, but the effort is well worth the end result. Good product packaging can help drive up sales and save you money. If you want to create the best packaging for your product, these seven tips are a good starting point.
