Have you ever searched for something online with a phone or another smart device? You’re not alone.

One of the most common SEO trends this year is a rise in the number of people who are searching Google using only their voices. Since many more people are searching for goods and services on smart devices, it’s important that you take them into account when planning your digital marketing strategy.

Here’s how you can utilize Google Voice Search in your digital marketing plan.

Focus on Questions

To get more voice searchers to your site, make sure that you focus on user intent when creating content. Create a lot of content based on questions that customers have and the things that they’re asking about products, services, and your industry.

People ask a lot of questions when searching with their voices, so keep this in mind when you create website content. Be sure to answer customer questions in a concise and clear way.

You may want to add more FAQ pages to your website to make use of these customer questions and to ensure that you’re getting search traffic from them.

Use Structured Data

If you want to include voice search in your marketing plan, you should implement structured data on your website.

When you do this, you’ll have more control over what Google displays in search results. By using structured data and schema markup, you may also find that information from your website appears at the top of Google search results pages before any search results appear.

Create a Google My Business Page

As a business owner, you should also sign up for a Google My Business (GMB) page.

Claiming this page will allow you to manage information about your business on Google services and can make it more likely that your site will appear in general search engine results as well as in voice searches. When Google has more information on your business, it’ll be more likely to recommend it in search results.

Use Local SEO Techniques

Using local SEO techniques can also be helpful if you own a local business.

Many voice searches are performed locally on mobile devices while customers are looking for goods and services nearby. Local SEO techniques such as adding local keywords to your site and verifying directory information will allow more voice searchers to find your business.

There’s a lot more that goes into great voice SEO as well, so be sure to check out The HOTH for more info.

Make Sure That Your Site Is Mobile-Friendly

Since many voice searches are made using mobile devices, it’s important that your website is mobile-friendly. You should ensure that your pages load quickly and that you’re using responsive web design so that your site will look good on smaller screens.

Be sure to keep the user experience in mind and make sure that your website works well on any mobile device that a person may use.

Also read: Top Ways to Make Your Business Run Smoothly

Utilizing Google Voice Search With These Tips

If you want to be sure that your website shows up in search results as often as possible, be sure that you’re paying attention to Google Voice Search. By optimizing content for user intent, ensuring your site is mobile-friendly, and using other local SEO techniques, more people will find your website.

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